AT&T and the iPhone

Do you think AT&T is to blame for all of the iPhone’s problems? Think again. As part of a project for a marketing class, I did an investigation and found some eye-opening data. I have found independent test reports that show AT&T’s data network is superior to Verizon’s and that the iPhone has several engineering flaws that are responsible for a lot of the problems. This paper I wrote shows how Apple’s superior brand image and AT&T’s horrible brand image are the real culprits here. It is a pretty interesting read, if you have the time.

AT&T and the iPhone

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One Response to “AT&T and the iPhone”

  1. David says:

    Pretty cool.

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